The Need for Innovative Product Development Services

Product development helps in aligning the company's business strategies with its products, as it involves methods and practices that help reduce risks and uncertainties associated with products being envisioned. The Digital Group’s Software Product Development team believes in providing high-quality product development services. We follow a highly collaborative approach to develop software products. We, at The Digital Group, provide innovative ideas, keep pace with customers' expectations, and incorporate new architecture and technologies to offer software product development benefits to our clients. Our greatest strength is to adapt to the changing business requirements and deliver optimum quality. Here are some key product development challenges faced by organizations.

  • Time and cost for creating new products or services amidst constant regulatory and compliance changes.
  • Constant change in the customers' expectations and requirements Incorporating latest platform, technology or architecture requires tremendous expertise and proficiency.
  • Critical to provide end-to-end product development services right from product designing to migrating and modernizing it with appropriate models.

Custom Services and Solutions from Concept to Market

The Digital Group’s product development process involves fuzzy front ending, product design, development and commercialization of the product. The Digital Group actively involves the customers in their product development process. A product must pass through a series of stages from ideation through design, development and introduction to market. A graphical representation of the different stages of development of a new product is given below.

When out-of-the-box software doesn't meet your business needs, we will develop and identify the best solution for the toughest technical requirements and business challenges. We have a great experience in custom software product development and can deliver solutions to meet your expectation, as per your time and budget constraints.

Here’s How We Can Help You

T/DG takes care of all aspects of the software development life cycle, and following are the phases of product development at T/DG.

Product Conceptualization
  • Detailing of the concept in more technical form through collaborative engagement with the customer, understanding customers' requirements, business process and creating necessary specs for the product.
  • Exploring existing products and models in market for comparative study
  • Prototype the product – High Level to get necessary business buy-in
  • Price the product
Product Design and Engineering
  • Development of Functional and Nonfunctional Requirements that describes set of inputs and outputs
  • Architect, Design and modeling key parts of the product
  • Prototype, test and detect likely failures which includes required hardware and software configuration
  • Build the software product
  • Test and Certify the product
  • Make the product ready for market

Given below is a flowchart that represents our Product Development Cycle.

Our typical models include end-to-end software product development services or technology services in specific phases of the product development. However, we recommend most of our customers to involve us right from the onset of production conceptualization. This way, we can ensure that the right engineering practices are applied to achieve successful outcome.

Our approach to designing software product development solutions is defined by our endeavor to construct innovative and transparent models that will self-fund transition costs over the contract timelines and commit to the same. We use the following development/operational models:

  • SCRUM Methodology
  • Waterfall Model
  • Prototyping Model
  • Spiral Model
  • Rapid Application Development
  • Iterative Model
  • Rational Unified Process Model

Why Choose The Digital Group for Product Development Services

  • The models used are benchmarked and improved constantly on the basis of knowledge acquired, better practices and technology modernization.
  • Project-specific models are tailored from the standard models according to the user needs.
  • We have a dedicated erudite Panel which persistently evaluates third-party and in-house tools relating to Project Management, Process Management, and Software Engineering to optimize the value-proposition to our clients.
  • Cutting-edge applications are used to meet customer's business requirements and maximizing applications ROI.
  • We have on-time and on-budget applications development to achieve responsive customer support.


To find out more about our Product Development Services, please contact us today. You can also send us your project specifications at